Responsible for directing, planning and executing the web projects for different areas in Grupo Andrade (from the automotive area to restaurants and private assistance).

My main function is to offer comprehensive solutions for different projects; including functional designs, graphic identity, marketing estrategies and integration of solutions to cover goals of each client.

I have had the opportunity to work more with Email Marketing, eCommerce and HTML, as well as to start using Angular.

https://paragraph.mx/

Was on charge of implementation in all projects as well as their planning and supervision. I had an active participation with clients with the creation, positioning and developing strategies.

I worked mainly with WordPress but I specialized in the use of Hubspot (CMR & CMS) for Inbound Marketing. I had the opportunity to work with SEMrush for SEO analysis and competitor’s campaigns. As well as acquiring new leadership organization skills

My responsibility was to guide, develop and supervise the complete development of the digital projects in the agency. Also had the control of the budget for acquisition of Web domains, servers, complementary services and 3rd party software integrations.

Gained experience in  SEO & UX / XI. Worked with some global brands such as Starbucks, Steve Madden, Captain Morgan and Provident.

Learned how to work with different CMS simultaneously and gained extensive experience in the development of Ecommerce and Web security protocols on the back-end as well as UX / XI on the front-end focused on mobile first. I was also able to collaborate with digital marketing strategies like tracking codes, pixels, banners and paid campaigns

The Interactive Museum of Economics belongs to the Bank of Mexico, I was in charge of all the communication channels: social networks, interactive screens, email marketing, institutional videos and the creation and maintenance of the Website.

Was also in charge of the digital branding, from taking and editing photos to adaptations of materials for institutional events.

Set the communication criteria between users and the museum through social networks (tone, form, response times). And optimized digital strategies to position the museum in social networks, increasing productivity and growth in them. Achieving the verification of social media profiles and advertising sponsorships.

Creation of mockups and layouts, editions, development and updates for different accounts. Managed up to 12 accounts monthly, most of the sites were created with WordPress or raw HTML. I was also able to join the team of collaborators with some reviews for Ticket Master Magazine in Mexico.

Collaborated as a trainee in the IT support area and later switched to the P.R. area as an institutional designer (brochures, interactives and general info). Also participated and elaborated in the Marketing plan and photo shoots for the 2011 campaign.